Tuesday, March 16, 2010
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Why AdoRoi?

Information Collection

  • Automatically generates media code for each product, media and ad copy combination in the campaign
  • Automatically sends the list of media codes to the Ad Agency. The media code is used by the customers to responding through Unified Communications
  • Automatically identifies the product, media and ad copy the customer has seen, using the cited media code
  • Identifies the customer location by: 
    • Asking the customer to key in their zip code or city/area name
    • Comparing the customer’s mobile number sequence with our database
    • Comparing the customer’s telephone number’s area code with our database
    • Obtaining the latitude/longitude through supported telecom providers
  • Can automatically ask a configurable set of questions to the customer using pre-recorded voice or texting, in order to reduce repetitive work in the call center

Assignment

  • Notifies the customer of applicable offers in that region 
  • Forwards this lead to the customer’s nearest sales outlet/person
  • System assigns more leads to best performing Sales outlets/personnel
  • System maintains a threshold, so that a single outlet/person does not get overloaded with too many leads

Tracking

  • Provides threaded conversations between Customer and Sales via Unified Communications.
  • Enables sales persons to flag any lead (as interested, not interested, escalated, converted, etc) via Unified Communications.
  • Increases collaboration among Teams by offering centralized communication between team leader and the team. 

Analysis & Reports

  • Analyzes performance of Campaigns based on Regions, Media, Ad Copies and Agencies and Products
  • Analyzes performance of Sales Outlets/Personnel by:
    • Measuring activity
    • Measuring number of converted customers

 

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Welcome to AdoRoi

Making Advertising Scientific and Actionable

successMarkets are changing very fast. To survive and lead in such a market companies have to come out with winning strategies. For performing well the business requires cost effective, performance driven marketing.  With the ever-changing markets the number of products available to the consumers has increased and the number of available media for connecting with customers has also increased.

But the challenge is to devise a measure for the effectiveness of marketing activities on the whole. Presently we make assumptions about various consumer behaviors and outcomes, the statistical methods used are mostly based on sampling which cannot provide an accurate picture. It is very difficult to know the combined effects of online and offline marketing activities on sales, leads generated etc.
Do you often wonder?
  •  Is my marketing productive enough?
                                   Your analytics will show.
  •  Is it contributing to the financial bottom-line?
                                   Your ROI measurement of ad spends will tell you.
  • Is the media used ideal and efficient?
                                     Your Billboards speak to you.

adoroi logoIntroducing AdoRoi, a simple desktop solution that fully automates, monitors and measures ROI of ad spends.
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AdoRoi Philosophy

It was in the late 1930s that Claude Hopkins had propounded the theory of Scientific Advertising. His book, with the same name, proclaimed that in the hands of the right practitioner, advertising is no longer a gamble, but can be a scientific practice. The book had its followers, including David Ogilvy, who said that no one should enter (the world of) advertising if they had not read Hopkins’ book seven times. Interestingly, Hopkins also invented several devices to predict the response rates of ads, such as coupons.

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