Who Are we?

AdoRoi is a predictive marketing analytics company with a very high investment in R&D particularly into predictive analytics and proprietary multifarious technology. AdoRoi provides solutions for Strategic Media Planning, Customer Experience Management with scientific marketing tools that give multi-dimensional data like sales, leads, customer satisfaction levels, etc.

The advertising industry is a complex and dynamic one with the choices in media increasing every day. New media vehicles are launched; new genres are established; brands are targeting niche audiences. In this scenario, there is a need to find a perfect media vehicle fit for the brand. The financial risks are too high and one needs to take action immediately to make the best of every dollar spent. Therefore, there is a need for a measurement system. The heterogeneity among consumers and their diverse spending patterns calls for a more robust system for Advertisement ROI Measurement on an extremely large sample size.

What we do?

o2o Click - Keyword-Level Call Tracking

If you are a skeptical marketer who believes the measurement of online to offline conversions is an inexact science, AdoRoi can help you change the way you measure your online efforts. AdoRoi provides easy-to-understand and actionable call tracking data that can help marketers understand which ad campaigns and keywords are resulting in the most number of phone calls.

Some offline businesses receive over 60-75% of their leads over the phone, and their conversion rates are usually north of 40-55%. Converting clients on the phone is so much easier. Your client may ignore your email but they can’t ignore you if you’re talking to them on the phone. With o2o Click, marketers can now: Track calls at a keyword level Get phone calls recorded for ethnographic analysis Track PPC and other organic search campaigns Track visitor trends related to repeat visitors Have a TRAI Compliant Lead Generation process Measure call volume on a daily and an hourly basis o2o Click can track the contribution of each phone call and match it to the overall sales trends. It is also possible for advertisers to know exactly which campaigns and which keywords are influencing sales.

Do your leads grow cold as the lead is transferred all the way across your sales network? Do your sales agents get the lead only to realize that the prospect is no longer interested in the product or service? AdoRoi can help. AdoRoi’s Geo Call Patch can help get the right leads to the most appropriate sales agents quickly when the leads are hot. Geo Call Patch routes the call made by the prospect to the sales agent that is the closest geographically. This circumvents the long winding call center process that qualifies and transfers the leads over to the sales agent. Most importantly, the sales agents get the prospect at the peak of their interest and are easier to convert.

How do you determine the ROI you get from offline ad media like newspapers and the radio? Promotional codes and offers can determine the interest only up to a certain point. A lot of leads come in days that are beyond the days right after the ad is featured.

AdoRoi’s Ad Track gives you unique trackable numbers for each medium and for each insertion. This helps advertisers realize which ads are doing well and which aren’t. Marketers can now prune their marketing media plan and remove those offline media options that are not working for them. This is Marketing ROI at its very finest. The phone numbers can be unique for each city and insertion and can be provided with a customized local language IVR wherever possible.

Don’t wait for the end of the quarter to find out that your media plan has had some really bad performers. Take action now and go from being an ordinary marketer to a marketing genius. Write in to us at sales.in@adoroi.com.

How we do it?

AdoroiDesk is a web based desktop application which is provided as SAAS application for your sales, marketing, dealers and channel partner networks.

Who uses/requires our solution?

Our solution will help Brand managers/media planers/sales and marketing heads to effectively manage their ad spend and generate higher ROI across media I.e. Print, TV, Radio, and Online &Mobile.