Ad Tracking

  • Overview
  • Features
  • Pricing
  • Testimonials

Overview

AdoRoi's Ad Track is a unique lead nurturing platform that allows the tracking of the performance of offline media like newspapers, pamphlets, radio, hoardings and even television ads. Ad Track provides tools that can help you effectively manage and track your customer's responses. Ad Track captures a significant amount of data related to the responses that will completely change the way you look at your offline media ads. Now, you can measure the performance of each media vehicle and decide where to invest their marketing budget.



While online ads have enjoyed an increased amount of interest due to the easy measurement of their return on investment, offline ads, though popular have always been regarded with a certain amount of wariness. Ad Track has changed that forever - never before has this kind of data been available for offline ads. Now, marketers can

  • Accurately measure the performance of traditional media on a single platform.
  • Measure and compare the impact of the marketing campaigns across media channels.
  • Plan their offline media plans better by knowing which ad is working in real time.
  • Make decisions that are performance based.
  • Improve their collaboration with their sales and media teams to ensure great ROI.

Features

Multi-Channel ad tracking system

Track your ads across marketing channels and media. Do not be limited by the fact that offline media return on investment could not be tracked in the past. Ad Track lets you track the ROI across marketing channels like radio, newspapers, magazines, pamphlets, and even hoardings.

Measure and Improve Offline Ad Return On Investment

The ROI of offline ads is now measurable. Armed with this knowledge, your marketing team can vastly improve the performance of your offline advertisement investment.

Understand your respondents

Smart marketers need to understand the pulse of their audience. Analyzing the responses to their ads can help marketers plan their marketing plans better and tune it to match the interest of their audience.

Improve Customer Engagement

Successful marketers keep in touch with their clients and engage them repeatedly at various points in their buying cycle. Ad Track when used along with our other products can be used to engage the customer in order to ensure the closure of the deal.

Effective Offline Media Planning

Plan your offline media better by knowing which media and publishers are resulting in phone calls.

Real time Offline Ad Engagement Statistics

Get access to your offline engagement metrics in real time. Identify trends and non-performers and tweak your media plan during its course itself.

Identify Outliers in your Offline Advertising Media Plan

Your media plan might have some great performers among those publications that you did not focus a lot on. Ad Track helps you identify such outliers and capitalize on them.

Leverage Performance-Based Advertising

Make performance-based decisions and plan your media plan accordingly. If a publication or media does not work for your business, we'll be sure to tell you.

Improve Collaboration among Sales and Media teams

The insights from Ad Track could help your sales teams increase their rate of conversion and also help the media teams assist them with conversion worthy material.

Pricing

Ad Track is priced based on various factors. Certain factors like the number of publications or the tracking codes or the number of phone numbers could cause the cost of the service to vary. Our experts can draw up a quote for you in a jiffy. Please write to us on sales.in@adoroi.com or fill the tiny contact form on the side.

Testimonials

Siddhartha Singh

Senior Manager, Marketing at Eureka Forbes Ltd.


We have deployed the Adoroi system across our Print, TV, Web and SMS platforms. It is helping us connect customers to our sales teams much faster, especially, on the web and SMS platforms.
On the Media side, the Ad Track system is helping us capture and measure media vehicle performance in a far more accurate manner. This, in future, will enable us to deploy resources far more efficiently.

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