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Why AdoRoi?
Information Collection
- Automatically generates media code for each product, media and ad copy combination in the campaign
- Automatically sends the list of media codes to the Ad Agency. The media code is used by the customers to responding through Unified Communications
- Automatically identifies the product, media and ad copy the customer has seen, using the cited media code
- Identifies the customer location by:
- Asking the customer to key in their zip code or city/area name
- Comparing the customer’s mobile number sequence with our database
- Comparing the customer’s telephone number’s area code with our database
- Obtaining the latitude/longitude through supported telecom providers
- Can automatically ask a configurable set of questions to the customer using pre-recorded voice or texting, in order to reduce repetitive work in the call center
Assignment
- Notifies the customer of applicable offers in that region
- Forwards this lead to the customer’s nearest sales outlet/person
- System assigns more leads to best performing Sales outlets/personnel
- System maintains a threshold, so that a single outlet/person does not get overloaded with too many leads
Tracking
- Provides threaded conversations between Customer and Sales via Unified Communications.
- Enables sales persons to flag any lead (as interested, not interested, escalated, converted, etc) via Unified Communications.
- Increases collaboration among Teams by offering centralized communication between team leader and the team.
Analysis & Reports
- Analyzes performance of Campaigns based on Regions, Media, Ad Copies and Agencies and Products
- Analyzes performance of Sales Outlets/Personnel by:
- Measuring activity
- Measuring number of converted customers
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| About Us |
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We are pioneers in providing innovative solutions for measuring marketing performance. AdoRoi is a solution to advertisers for measuring the ROI of all media types on a single platform which makes performance of conventional ads comparable to performance of online ads in real time. While doing so it provides very effective lead distribution system to shorten the sales cycle using the current sales network. Adoroi uses MobileWeb Convergence platform, using dynamic web data compaction, optimization and simultaneous delivery of geo-consumer centric data over multi-modal platforms such as Mobile SMS, IVR , DTH, USSD, GPRS-WEB, etc. AdoRoi is a complete end2end C2B2B marketing solution. AdoRoi can be used across several industries by the sales and marketing heads to optimize marketing spends at the same time generate higher ROI across media. Our product besides immensely benefiting the sales and marketing department also offers benefits throughout your organization and beyond. AdoRoi an innovative product of NetPrice Services Private Limited has been founded by S.P.Jain FMB Alumnus & SYB Batch01 participant Mitesh L Thakker with a dedicated team of 12 people at 2 Locations (Mumbai & Chennai). The company has beta customers and is attracting investor interest. |


