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Why AdoRoi?

Information Collection

  • Automatically generates media code for each product, media and ad copy combination in the campaign
  • Automatically sends the list of media codes to the Ad Agency. The media code is used by the customers to responding through Unified Communications
  • Automatically identifies the product, media and ad copy the customer has seen, using the cited media code
  • Identifies the customer location by: 
    • Asking the customer to key in their zip code or city/area name
    • Comparing the customer’s mobile number sequence with our database
    • Comparing the customer’s telephone number’s area code with our database
    • Obtaining the latitude/longitude through supported telecom providers
  • Can automatically ask a configurable set of questions to the customer using pre-recorded voice or texting, in order to reduce repetitive work in the call center

Assignment

  • Notifies the customer of applicable offers in that region 
  • Forwards this lead to the customer’s nearest sales outlet/person
  • System assigns more leads to best performing Sales outlets/personnel
  • System maintains a threshold, so that a single outlet/person does not get overloaded with too many leads

Tracking

  • Provides threaded conversations between Customer and Sales via Unified Communications.
  • Enables sales persons to flag any lead (as interested, not interested, escalated, converted, etc) via Unified Communications.
  • Increases collaboration among Teams by offering centralized communication between team leader and the team. 

Analysis & Reports

  • Analyzes performance of Campaigns based on Regions, Media, Ad Copies and Agencies and Products
  • Analyzes performance of Sales Outlets/Personnel by:
    • Measuring activity
    • Measuring number of converted customers

 

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People/Team

Meet our leaders together with our team we shall make a difference for our clients and their business.

Mr. Mitesh Thakker – Founder, CEO

  • An MBA from SP Jain with 10+ years experience in marketing, strategy and BD across US, Africa & Asia
  • Started NetShoppee.com (B2C portal) in early 1999
  • Director Marketing for BlueNet America Inc. (ITes Company)

Mr. K. Muralitharapandian – Co-Founder, CTO

  • A postgraduate in Computer Applications, A techno-operations professional with 12 years experience
  • Expertise in Software development & administration
  • Entrepreneurial stint in setting up a web design company
  • Handling product development and tech team in Chennai

Mr. Subhas Dandapani – Chief Architect

  • B.Tech (IT) from Anna University, Subhas is a Geek since his teens, and has won many national and state level technology awards.
  • An architect with total grasp across databases, linux and web technologies
  • Keen eye on emerging technologies

Mr. Jhoy Roy – COO, Head of World-wide Sales

  • A senior advertising professional with IT background. Has extensive 20+ years experience in advertising & account management with Leading Advertisement Agencies in India, UK, Australia & Asia Pacific including Taiwan.
  • Has Serviced Clients like British Airways – UK & India, Colgate Palmolive- Asia Pacific,  Motorola – Asia Pacific,  MasterCard – Asia Pacific ,  Johnson & Johnson- Taiwan
  •  Hewlett Packard ,  Aquaguard – Superbrand,  Accenture, etc.
  • Jhoy is also a Certified SAP/R3 Professional & Six Sigma Green Belt.

 

 
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Adoroi


india
+91-22-32558891, +91-9324724760
usa
Phone: +1(650) 690-8443
fax: +1(650)433-5439

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