Why AdoRoi?
Information Collection
- Automatically generates media code for each product, media and ad copy combination in the campaign
- Automatically sends the list of media codes to the Ad Agency. The media code is used by the customers to responding through Unified Communications
- Automatically identifies the product, media and ad copy the customer has seen, using the cited media code
- Identifies the customer location by:
- Asking the customer to key in their zip code or city/area name
- Comparing the customer’s mobile number sequence with our database
- Comparing the customer’s telephone number’s area code with our database
- Obtaining the latitude/longitude through supported telecom providers
- Can automatically ask a configurable set of questions to the customer using pre-recorded voice or texting, in order to reduce repetitive work in the call center
Assignment
- Notifies the customer of applicable offers in that region
- Forwards this lead to the customer’s nearest sales outlet/person
- System assigns more leads to best performing Sales outlets/personnel
- System maintains a threshold, so that a single outlet/person does not get overloaded with too many leads
Tracking
- Provides threaded conversations between Customer and Sales via Unified Communications.
- Enables sales persons to flag any lead (as interested, not interested, escalated, converted, etc) via Unified Communications.
- Increases collaboration among Teams by offering centralized communication between team leader and the team.
Analysis & Reports
- Analyzes performance of Campaigns based on Regions, Media, Ad Copies and Agencies and Products
- Analyzes performance of Sales Outlets/Personnel by:
- Measuring activity
- Measuring number of converted customers
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| Welcome to AdoRoi |
Making Advertising Scientific and Actionable Markets are changing very fast. To survive and lead in such a market companies have to come out with winning strategies. For performing well the business requires cost effective, performance driven marketing. With the ever-changing markets the number of products available to the consumers has increased and the number of available media for connecting with customers has also increased.But the challenge is to devise a measure for the effectiveness of marketing activities on the whole. Presently we make assumptions about various consumer behaviors and outcomes, the statistical methods used are mostly based on sampling which cannot provide an accurate picture. It is very difficult to know the combined effects of online and offline marketing activities on sales, leads generated etc. Do you often wonder?
 Introducing AdoRoi, a simple desktop solution that fully automates, monitors and measures ROI of ad spends. Way Beyond Analytics AdoRoi not only provides marketing analytics to measure and evaluate your marketing efforts across geographical locations for online and offline media ,but it also is a powerful tool which acts like a money saver when affixed to your marketing budget. It pinpoints and assists in cutting down wasteful expenditure; it monitors the complete execution of marketing activities, makes your current spend effective and provides a wealth of information to plan and strategize future spends. It also has the twin benefit of enriching customer engagement by providing real time response to leads. Its features are simple to understand and work with and provide organized solutions to many online and offline media tracking and planning problems. AdoRoi uses MobileWeb Convergence platform, with dynamic web data compaction, optimization and simultaneous delivery of geo-consumer centric data over multi-modal platforms such as Mobile SMS, IVR , DTH, USSD, GPRS-WEB, Etc. for effective Lead Management. It embraces Web 3.0 with semantic search algorithm that learns as it goes, constantly updating its results to suit the user at the time of searching with contextual awareness as well. AdoRoi’s innovative technology can be easily integrated with your existing systems with minimal changes. It can also be linked to SMS/IVR etc. to provide precision measurement tools for conventional offline media. By tracking several parameters simultaneously it allows flexibility in generating reports as per requirement. Each of Adoroi’s features and modules bring a host of benefits and advantages to you. It can further be customized to suit all your needs. The product comes along with complete technology support, which means we can build the complete technology for you or integrate the package with your existing technology. Use AdoRoi and grow your business beyond limits. |
