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Why AdoRoi?

Information Collection

  • Automatically generates media code for each product, media and ad copy combination in the campaign
  • Automatically sends the list of media codes to the Ad Agency. The media code is used by the customers to responding through Unified Communications
  • Automatically identifies the product, media and ad copy the customer has seen, using the cited media code
  • Identifies the customer location by: 
    • Asking the customer to key in their zip code or city/area name
    • Comparing the customer’s mobile number sequence with our database
    • Comparing the customer’s telephone number’s area code with our database
    • Obtaining the latitude/longitude through supported telecom providers
  • Can automatically ask a configurable set of questions to the customer using pre-recorded voice or texting, in order to reduce repetitive work in the call center

Assignment

  • Notifies the customer of applicable offers in that region 
  • Forwards this lead to the customer’s nearest sales outlet/person
  • System assigns more leads to best performing Sales outlets/personnel
  • System maintains a threshold, so that a single outlet/person does not get overloaded with too many leads

Tracking

  • Provides threaded conversations between Customer and Sales via Unified Communications.
  • Enables sales persons to flag any lead (as interested, not interested, escalated, converted, etc) via Unified Communications.
  • Increases collaboration among Teams by offering centralized communication between team leader and the team. 

Analysis & Reports

  • Analyzes performance of Campaigns based on Regions, Media, Ad Copies and Agencies and Products
  • Analyzes performance of Sales Outlets/Personnel by:
    • Measuring activity
    • Measuring number of converted customers

 

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Products
AdoRoi
The greatest challenge for any producer, trader or service provider is to sell his product or service. Marketing is a mix of all those activities which make a consumer buy your product or service.  With increasing competition, there is much more need to trim cost, so the job of a marketing manager becomes all the more difficult.

He needs to justify his marketing spends. When designing a marketing budget the first thing that comes to mind is – how much can I earn by incurring the cost? I.e. the ROI or returns, which constitute the basic premise of the budget.  The next is choice of media. Innovation and technology has provided innumerable media choices, the decision of choosing an ideal media also becomes complex in the absence of proper performance measurement tools.
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AdoRoi Philosophy

It was in the late 1930s that Claude Hopkins had propounded the theory of Scientific Advertising. His book, with the same name, proclaimed that in the hands of the right practitioner, advertising is no longer a gamble, but can be a scientific practice. The book had its followers, including David Ogilvy, who said that no one should enter (the world of) advertising if they had not read Hopkins’ book seven times. Interestingly, Hopkins also invented several devices to predict the response rates of ads, such as coupons.

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AdoRoi Advantage
Advantages of AdoRoi comparing to other Marketing Softwares/CRM.
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