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Why AdoRoi?

Information Collection

  • Automatically generates media code for each product, media and ad copy combination in the campaign
  • Automatically sends the list of media codes to the Ad Agency. The media code is used by the customers to responding through Unified Communications
  • Automatically identifies the product, media and ad copy the customer has seen, using the cited media code
  • Identifies the customer location by: 
    • Asking the customer to key in their zip code or city/area name
    • Comparing the customer’s mobile number sequence with our database
    • Comparing the customer’s telephone number’s area code with our database
    • Obtaining the latitude/longitude through supported telecom providers
  • Can automatically ask a configurable set of questions to the customer using pre-recorded voice or texting, in order to reduce repetitive work in the call center

Assignment

  • Notifies the customer of applicable offers in that region 
  • Forwards this lead to the customer’s nearest sales outlet/person
  • System assigns more leads to best performing Sales outlets/personnel
  • System maintains a threshold, so that a single outlet/person does not get overloaded with too many leads

Tracking

  • Provides threaded conversations between Customer and Sales via Unified Communications.
  • Enables sales persons to flag any lead (as interested, not interested, escalated, converted, etc) via Unified Communications.
  • Increases collaboration among Teams by offering centralized communication between team leader and the team. 

Analysis & Reports

  • Analyzes performance of Campaigns based on Regions, Media, Ad Copies and Agencies and Products
  • Analyzes performance of Sales Outlets/Personnel by:
    • Measuring activity
    • Measuring number of converted customers

 

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Products
AdoRoi Publishers

AdoRoi for Offline Publishers

Performance Based Ad Placement & Pricing Solution

Changing Dynamics of the Industry - Need to embrace performance based models

For a long time now, advertisers have been asking this question over and over again “What can we expect to get if we gave the print publication Rs.50,000 or Rs.5,000?” The answer unfortunately has been “we don’t know”.

It’s time we know…

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AdoRoi TeamX

Nurture Leads to cut costs, increase sales…

Nurturing your leads and inquiries until they become hot leads may be the most important component of your lead management program. Nurturing cuts costs and shrinks sales cycles.

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What is nurturing?

  • It's sending a series of targeted, personalized messages to prospects until they are ready to buy.
  • It keeps your business top-of-mind, increasing the likelihood that when the prospect is ready to buy, they buy from you.
Read more...
 
AdoRoi - Econometric

AdoRoi - Econometric Marketing Consultancy & Research



“Half the money I spend on Advertising is wasted and the problem is I do not know which half”   

 - Lord Leverhulme 1851-1925 (Founder Unilever)

Today marketers are increasingly challenged by the proliferation and complexity of the marketing communications and media landscape, measuring what works and what does not work has become paramount in the overall accountability and brand building equations.

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