Because advertisers today, more than ever, are seeking answers to poignant questions like

• What is the ROI of ad spends in this medium?
• How much business to me is this medium delivering? Is this medium relevant for my ads?
• How can we better optimize this medium to derive maximum value out of this?

New media especially internet has answers to these questions and hence print is losing advertising dollars to internet and other digital media in a scary way.

This is the chance for “Offline” publications to tell advertisers that they can measure their medium on the lines of “Online” media such as the internet and mobile.

After all, what else is more persuasive than telling the advertisers that they have faith in their medium and are so confident they’ll get results that they’re happy to get paid on a performance based model.

Role of AdoRoi

AdoRoi for Offline Publishers is a Performance based Ad placement software in cloud for Traditional Media Houses, where in Publishers - News Papers /Magazines - Print, Outdoor – Hoardings/Banners can monetize, sell their inventory also on performance.

This Solution also

• Informs Publishers as to what value & business they deliver to their Advertisers and
• Provides means to optimize their Ad Placement to get maximum value

Pay-Per-Interaction Model

AdoRoi aims to provide Offline Publishers with a model that allows them to charge advertisers on the basis of performance of their Ads thus moving towards a Pay-per-Interaction/Enquiry model as against the conventional card rate model.

AdoRoi brings in a technology platform which allows advertisers and more importantly offline publishers know what kind of traction the advertisement is creating.

AdoRoi’s Quality Score for Advertisement

Rating each advertiser’s advertisement in the print publication based on factors such as relevance of the product advertised to the TG subscribing to the print publication based on the no. of enquiries generated, based on the ratings given by advertorial respondents, the message of the ad, the display size of the ad, color/B&W, page no. on which the ad appears, section in which the ad appears, day of the month etc.

Taking all these factors into consideration, an overall numerical quality score is arrived at. This score can be used to benchmark different kinds of ads on different properties of the publication and place the right ads in the right properties for better targeting of the ads, better relevance to the audience/subscribers and greater returns on investment (ROI) for the publishers and advertisers.

AdoRoi’s Quality Score for Content

AdoRoi enables sharing, e-mailing, rating and commenting on articles/editorials by sending a simple SMS to our platform.

Quality Score - Based on the quality of the content, e-mail this feature etc a score is arrived at and this score can be used to understand what kind of content is most read and liked by readers, popularity of the article/theme, the profile of the readers etc.

Benefits to Publishers

• Mixed Bag pricing to include higher price for multimedia messaging over ads
• Start Charging for Leads / enquires & Sales Conversion from Ads
• Attract more advertisers and retain them for longer time
• Know what con tent is more popular, profiling of readers based on content
• Better targeting of advertisement for maximum response

Benefits to Advertisers

• Assured that his ad will be placed in print contextually to derive maximum response
• Product/Service Detailing over Multimedia Message : Voice, SMS, Mobile Video, Wap-Site, Web-Landing Page –URL, Email
• Can avail performance based pricing and greater trust and long innings with Publisher

 
More Details on Technology, Process and Testimonials from AdoRoi Clients can be made available on request.

Please email:  This e-mail address is being protected from spambots. You need JavaScript enabled to view it or fill-up this small form and one of our business development executives will get in touch with immediately.

Features List

The following features will be included as part of AdoRoi’s offering for Offline Publishers & Broadcasters

• Set-up of the product & Integration with Content Management Practice
• Simple Call Patching; connecting the prospect/lead to advertiser
• Location based Call patching – Distribution of the lead to advertiser’s local outlet
• Call Conference between the prospect/advertorial respondent and local outlet/dealer & Voice Recording
• Voice Landing Page for IVR Media
• Wap Landing page for SMS & QR
• Web Landing page for Email & URL
• Lead Nurturing & Conversion Tracking
• LMS (Lead Management System) for Regular & Heavy Advertisers
• Performance Billing system for billing your Advertisers ,  (interactions/enquiries & closures)
• Quality Score of every Advertisement, Suggested placement & improvement to increase relevance
• Customized Multi-media Interaction (IVR, WEB, SMS ) Landing Page set-up  and testing  for every track able element (Content to be provisioned by Advertiser).
• Ratings of Editorial/Articles