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Why AdoRoi?
Information Collection
- Automatically generates media code for each product, media and ad copy combination in the campaign
- Automatically sends the list of media codes to the Ad Agency. The media code is used by the customers to responding through Unified Communications
- Automatically identifies the product, media and ad copy the customer has seen, using the cited media code
- Identifies the customer location by:
- Asking the customer to key in their zip code or city/area name
- Comparing the customer’s mobile number sequence with our database
- Comparing the customer’s telephone number’s area code with our database
- Obtaining the latitude/longitude through supported telecom providers
- Can automatically ask a configurable set of questions to the customer using pre-recorded voice or texting, in order to reduce repetitive work in the call center
Assignment
- Notifies the customer of applicable offers in that region
- Forwards this lead to the customer’s nearest sales outlet/person
- System assigns more leads to best performing Sales outlets/personnel
- System maintains a threshold, so that a single outlet/person does not get overloaded with too many leads
Tracking
- Provides threaded conversations between Customer and Sales via Unified Communications.
- Enables sales persons to flag any lead (as interested, not interested, escalated, converted, etc) via Unified Communications.
- Increases collaboration among Teams by offering centralized communication between team leader and the team.
Analysis & Reports
- Analyzes performance of Campaigns based on Regions, Media, Ad Copies and Agencies and Products
- Analyzes performance of Sales Outlets/Personnel by:
- Measuring activity
- Measuring number of converted customers
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| AdoRoi Lead Nurturing Solution |
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AdoRoi fills this gap in the market by tracking which medium/creative/promo brought in footfalls and provides measures to increase footfalls to stores from informed prospects. AdoRoi’s Solution for these manufacturers & retail chains converts a company’s advertisement efforts into profitable customers. AdoRoi’s Solution for Manufacturers is built upon a unified communications platform which manages SMS, IVR, QR, DTH, Web URLs, e-mail responses seamlessly on a single platform It is a common practise for dealer/retailer led businesses to mention the dealer panel when they advertise, the idea being driving traffic to these dealers who sell the company’s products. AdoRoi powers the communication modes for these advertisements and captures Prospect/Customer information immediately, processes this data real-time and connects the prospect with the nearest dealer in the neighbourhood of the prospect and vice-versa in less than 10 seconds. AdoRoi tracks whether these prospects/customers convert into footfalls by one or a combination of the following three methods 1. Prospect Nurturing Service
Did the prospect buy any product? What did he buy? Why didn’t he buy? What will make him buy? By when is he expected to buy? Etc Based on answers, a score is assigned to the prospects, dealers, products & features and reported to company’s management on a regular basis 2. Integrating with POS or any other transactional system (ERP) etc 3. Customized Lead Management Solution enabling dealers/retailers to update the status of lead by sending a SMS or calling into an IVR AdoRoi, thus tracks footfalls to stores, completing the entire loop for advertisement efforts led increased footfalls to physical stores. For more details on Technology, Process or any further information please email us on This e-mail address is being protected from spambots. You need JavaScript enabled to view it or fill up this small form and one of our business development executives will get in touch with you immediately. |
