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Why AdoRoi?
Information Collection
- Automatically generates media code for each product, media and ad copy combination in the campaign
- Automatically sends the list of media codes to the Ad Agency. The media code is used by the customers to responding through Unified Communications
- Automatically identifies the product, media and ad copy the customer has seen, using the cited media code
- Identifies the customer location by:
- Asking the customer to key in their zip code or city/area name
- Comparing the customer’s mobile number sequence with our database
- Comparing the customer’s telephone number’s area code with our database
- Obtaining the latitude/longitude through supported telecom providers
- Can automatically ask a configurable set of questions to the customer using pre-recorded voice or texting, in order to reduce repetitive work in the call center
Assignment
- Notifies the customer of applicable offers in that region
- Forwards this lead to the customer’s nearest sales outlet/person
- System assigns more leads to best performing Sales outlets/personnel
- System maintains a threshold, so that a single outlet/person does not get overloaded with too many leads
Tracking
- Provides threaded conversations between Customer and Sales via Unified Communications.
- Enables sales persons to flag any lead (as interested, not interested, escalated, converted, etc) via Unified Communications.
- Increases collaboration among Teams by offering centralized communication between team leader and the team.
Analysis & Reports
- Analyzes performance of Campaigns based on Regions, Media, Ad Copies and Agencies and Products
- Analyzes performance of Sales Outlets/Personnel by:
- Measuring activity
- Measuring number of converted customers
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Media planners enable their clients to maximize the impact of their advertising campaigns through a range of media. In order to ensure that campaigns reach their target audience as effectively as possible, media planners combine creative thinking with factual analysis to develop appropriate strategies.
In the current scenario, the prosperity of a brand is measured in terms of the extent of its sales network. However, the greatest challenge today is the attrition rate of the sales force coupled with the non-performing sales staff. 
LeadConverter urges agents / front-lines to update status of leads using a simple SMS, as it eliminates the need to access the internet for lead status updation. LeadConverter comes with a preemptive reminder, sent as a SMS alert to the front liners reminding them to contact the prospective customer on the scheduled date and time. 
Team Tracker as the name suggests helps the manager track his team. It also keeps the manager updated on the status of each and every task assigned to the team members. It is a very beneficial tool for the sales managers having a large team with several field staff, where tracing the location of the staff and the status of the job done becomes extremely difficult.
Information seeking calls from customers is an added cost to the organization. Most calls received may be basic information seeking calls such as knowing the nearest outlet, branch or ATM etc. Providing authentic information of the nearest location to the customer becomes a challenging task for the call centre agents.
