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Why AdoRoi?
Information Collection
- Automatically generates media code for each product, media and ad copy combination in the campaign
- Automatically sends the list of media codes to the Ad Agency. The media code is used by the customers to responding through Unified Communications
- Automatically identifies the product, media and ad copy the customer has seen, using the cited media code
- Identifies the customer location by:
- Asking the customer to key in their zip code or city/area name
- Comparing the customer’s mobile number sequence with our database
- Comparing the customer’s telephone number’s area code with our database
- Obtaining the latitude/longitude through supported telecom providers
- Can automatically ask a configurable set of questions to the customer using pre-recorded voice or texting, in order to reduce repetitive work in the call center
Assignment
- Notifies the customer of applicable offers in that region
- Forwards this lead to the customer’s nearest sales outlet/person
- System assigns more leads to best performing Sales outlets/personnel
- System maintains a threshold, so that a single outlet/person does not get overloaded with too many leads
Tracking
- Provides threaded conversations between Customer and Sales via Unified Communications.
- Enables sales persons to flag any lead (as interested, not interested, escalated, converted, etc) via Unified Communications.
- Increases collaboration among Teams by offering centralized communication between team leader and the team.
Analysis & Reports
- Analyzes performance of Campaigns based on Regions, Media, Ad Copies and Agencies and Products
- Analyzes performance of Sales Outlets/Personnel by:
- Measuring activity
- Measuring number of converted customers
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| Campaign Manager |
 The markets are becoming increasingly competitive and product lifecycles are getting shorter. Each company needs to streamline its marketing activities to effectively capture service and retain its customers. It requires an intelligent campaign management system. The present campaign management systems are unable to measure responses to the campaigns precisely. The media department and analysts spend much time is gathering response data thus loosing focus on the execution of campaigns. Furthermore, the present systems often fail to handle voluminous data arising from new product launches.AdoRoi Campaign Manager facilitates designing and capturing of response data of each and every campaign on a real time basis. It also enables easy identification of customer behavior thus helping devising of promotions based on customer behavior for different areas. The Campaign Manager is a simplified solution wherein through a general ad campaign it is possible to capture specific responses. The responses captured provide total information on the location, promotional offers in the area and the product category. Thus it speeds up the process of response to inquiries shortening the sales cycle. Lead validation is a great plus point of this feature. A campaign questionnaire designed to validate leads provides only valid leads completing the validation process through customized filters within a few minutes to churn out valid leads real time. This reduces the time and money wasted on bad leads. It eliminates the need for the sales manager to deploy his valuable resources in chasing dead-end sales leads. AdoRoi Lead validation increases the conversion rate and also reduces the cost per lead. |
