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Why AdoRoi?
Information Collection
- Automatically generates media code for each product, media and ad copy combination in the campaign
- Automatically sends the list of media codes to the Ad Agency. The media code is used by the customers to responding through Unified Communications
- Automatically identifies the product, media and ad copy the customer has seen, using the cited media code
- Identifies the customer location by:
- Asking the customer to key in their zip code or city/area name
- Comparing the customer’s mobile number sequence with our database
- Comparing the customer’s telephone number’s area code with our database
- Obtaining the latitude/longitude through supported telecom providers
- Can automatically ask a configurable set of questions to the customer using pre-recorded voice or texting, in order to reduce repetitive work in the call center
Assignment
- Notifies the customer of applicable offers in that region
- Forwards this lead to the customer’s nearest sales outlet/person
- System assigns more leads to best performing Sales outlets/personnel
- System maintains a threshold, so that a single outlet/person does not get overloaded with too many leads
Tracking
- Provides threaded conversations between Customer and Sales via Unified Communications.
- Enables sales persons to flag any lead (as interested, not interested, escalated, converted, etc) via Unified Communications.
- Increases collaboration among Teams by offering centralized communication between team leader and the team.
Analysis & Reports
- Analyzes performance of Campaigns based on Regions, Media, Ad Copies and Agencies and Products
- Analyzes performance of Sales Outlets/Personnel by:
- Measuring activity
- Measuring number of converted customers
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| Inquiry Monitor |
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Challenges of the Sales Department  In the current scenario, the prosperity of a brand is measured in terms of the extent of its sales network. However, the greatest challenge today is the attrition rate of the sales force coupled with the non-performing sales staff. This could be due to a variety of reasons like
Inquiry Monitor – Links the Sales and Media Department InquiryMonitor seamlessly integrates the sales and the marketing divisions. Leads originating from media spends appear on mobiles phones of agents/ front-lines in real time. This results in speedy response to the customer simultaneously driving the front-liner to perform well.InquiryMonitor serves as an effective tool for sales managers, to measure performance of subordinates as well as front-liners/ agents. The Managers can decide allocation of sales lead in the designated sales area/ division. Additionally, they can utilize the collaborative tools like ‘One-click Bulk SMS’ with a personalized message to enhance efficacy of communication of large sales teams. The ‘Lead Distribution System’, a one of its kind, assigns leads to the trade network based not only on their geographic distance, but also their efficiency (EFF Score). To conclude, AdoRoi assigns leads only to those agents maintaining efficiency in updating/ closing number of leads. The EFF score is multiplied with the geo-logic distance while identifying recipient/s for the lead. |
