• Media planners enable their clients to maximize the impact of their advertising campaigns through a range of media. In order to ensure that campaigns reach their target audience as effectively as possible, media planners combine creative thinking with factual analysis to develop appropriate strategies.
• Unique tracking codes help clients identify specific impact each creative has had on its audience, critical paths taken by people who clicked the ad-banners to arrive on the client's website, profiles of people who responded to the campaign, details of which user went on to buy.
• Print media has tracking tools like ABC and NRS/IRS, Television has TAM. These monitoring tools help planners justify their plans to clients, the only drawback being significantly weak sample size, rigor and the range of cities and regions covered.
• To overcome these shortcomings, MediaMonitor is a crucial step toward gaining competitive advantage in this rapidly changing world and industry.

AdoRoi – MediaMonitor brings the interactivity into the conventional ads which now tell media managers as to which media, and communication is bringing more attention of the customer and where is he?

AdoRoi makes factual comparisons across media and provides intelligence to the media managers that can result into performance oriented ad spend, which leads to targeted brand awareness and business as desired.

MediaMonitor comes as a handy tool to the media and the marketing department which helps them to decide which media, which advertisement, which news paper, which television channel, which radio and which creative ad copy is working for them in a given geography.

It further refines the analytics by measuring the conversions from awareness for each advertisement campaign which in turn creates an opening as to make the ad campaigns more effective and thus making them derive more from the same advertisement budget.