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Why AdoRoi?
Information Collection
- Automatically generates media code for each product, media and ad copy combination in the campaign
- Automatically sends the list of media codes to the Ad Agency. The media code is used by the customers to responding through Unified Communications
- Automatically identifies the product, media and ad copy the customer has seen, using the cited media code
- Identifies the customer location by:
- Asking the customer to key in their zip code or city/area name
- Comparing the customer’s mobile number sequence with our database
- Comparing the customer’s telephone number’s area code with our database
- Obtaining the latitude/longitude through supported telecom providers
- Can automatically ask a configurable set of questions to the customer using pre-recorded voice or texting, in order to reduce repetitive work in the call center
Assignment
- Notifies the customer of applicable offers in that region
- Forwards this lead to the customer’s nearest sales outlet/person
- System assigns more leads to best performing Sales outlets/personnel
- System maintains a threshold, so that a single outlet/person does not get overloaded with too many leads
Tracking
- Provides threaded conversations between Customer and Sales via Unified Communications.
- Enables sales persons to flag any lead (as interested, not interested, escalated, converted, etc) via Unified Communications.
- Increases collaboration among Teams by offering centralized communication between team leader and the team.
Analysis & Reports
- Analyzes performance of Campaigns based on Regions, Media, Ad Copies and Agencies and Products
- Analyzes performance of Sales Outlets/Personnel by:
- Measuring activity
- Measuring number of converted customers
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| Team Manager |
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Team Tracker is a SMS based micro-blog / networking service that acts as an internal communication system for a team /co-workers and facilitates seamless dissemination of information amongst them. It is thus geared to increase the collaboration and efficiency of the organization. Team tracker is much beyond sales force automation as it is a complete inter office communication system. The process is very simple. The team member sends an SMS with the details of task attended and location on beginning and completion of task. The team leader gets consolidated information of all the SMS’s on his desktop thus enabling him to manage his team more effectively. |


