Why AdoRoi?

Information Collection

  • Automatically generates media code for each product, media and ad copy combination in the campaign
  • Automatically sends the list of media codes to the Ad Agency. The media code is used by the customers to responding through Unified Communications
  • Automatically identifies the product, media and ad copy the customer has seen, using the cited media code
  • Identifies the customer location by: 
    • Asking the customer to key in their zip code or city/area name
    • Comparing the customer’s mobile number sequence with our database
    • Comparing the customer’s telephone number’s area code with our database
    • Obtaining the latitude/longitude through supported telecom providers
  • Can automatically ask a configurable set of questions to the customer using pre-recorded voice or texting, in order to reduce repetitive work in the call center

Assignment

  • Notifies the customer of applicable offers in that region 
  • Forwards this lead to the customer’s nearest sales outlet/person
  • System assigns more leads to best performing Sales outlets/personnel
  • System maintains a threshold, so that a single outlet/person does not get overloaded with too many leads

Tracking

  • Provides threaded conversations between Customer and Sales via Unified Communications.
  • Enables sales persons to flag any lead (as interested, not interested, escalated, converted, etc) via Unified Communications.
  • Increases collaboration among Teams by offering centralized communication between team leader and the team. 

Analysis & Reports

  • Analyzes performance of Campaigns based on Regions, Media, Ad Copies and Agencies and Products
  • Analyzes performance of Sales Outlets/Personnel by:
    • Measuring activity
    • Measuring number of converted customers

 

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AdoRoi Web-Store Front


This is unlike the typical process today where in a prospect’s request for an online purchase is routed to a central system from where the inventory is dispatched to the customer after a time lag of a few days.

AdoRoi, on the other hand has a decentralized geo-spatial e-commerce store front where in the local dealers’ inventory is integrated with its store-front. If a particular local dealer does not have the inventory, then the prospect is connected to the next most efficient dealer in the nearest area ensuring immediate fulfilment.

By connecting the prospect to the most efficient dealer/sales outlet in the nearest area instantly for immediate fulfilment, AdoRoi removes the process, cost and time inefficiencies in the current e-commerce systems.

Thus AdoRoi shortens the ‘pay-to-procure’ cycle remarkably for prospects/customers who engage in e-commerce (purchase online).

AdoRoi’s Web-Store Front for Manufacturers

Today, it is a common practice for prospects/customers to go to the company’s website first, look at the products/services, offers & deals, nearest retail store etc and then make the purchase decision. 

For dealer/outlet based businesses such as Auto, Consumer Durables and Consumer Electronics where driving traffic to physical stores is a popular concept, AdoRoi’s Web-Store front also helps manufacturers in converting eye-balls (on websites) to footfalls in their physical store.

For prospects/customers who do not purchase online, AdoRoi can shorten the ‘order-to-cash’ cycle by connecting the prospect (who is referring to the company’s website) and the nearest local dealer with each other real time facilitating shorter purchase cycles and quicker payment through cash on delivery or cash on pick-up models.

For more details on Technology, Process or any further information please email us on This e-mail address is being protected from spambots. You need JavaScript enabled to view it or fill up this small form and one of our business development executives will get in touch with you immediately.

 
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Phone: +1(650) 690-8443
fax: +1(650)433-5439

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