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Why AdoRoi?

Information Collection

  • Automatically generates media code for each product, media and ad copy combination in the campaign
  • Automatically sends the list of media codes to the Ad Agency. The media code is used by the customers to responding through Unified Communications
  • Automatically identifies the product, media and ad copy the customer has seen, using the cited media code
  • Identifies the customer location by: 
    • Asking the customer to key in their zip code or city/area name
    • Comparing the customer’s mobile number sequence with our database
    • Comparing the customer’s telephone number’s area code with our database
    • Obtaining the latitude/longitude through supported telecom providers
  • Can automatically ask a configurable set of questions to the customer using pre-recorded voice or texting, in order to reduce repetitive work in the call center

Assignment

  • Notifies the customer of applicable offers in that region 
  • Forwards this lead to the customer’s nearest sales outlet/person
  • System assigns more leads to best performing Sales outlets/personnel
  • System maintains a threshold, so that a single outlet/person does not get overloaded with too many leads

Tracking

  • Provides threaded conversations between Customer and Sales via Unified Communications.
  • Enables sales persons to flag any lead (as interested, not interested, escalated, converted, etc) via Unified Communications.
  • Increases collaboration among Teams by offering centralized communication between team leader and the team. 

Analysis & Reports

  • Analyzes performance of Campaigns based on Regions, Media, Ad Copies and Agencies and Products
  • Analyzes performance of Sales Outlets/Personnel by:
    • Measuring activity
    • Measuring number of converted customers

 

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Products
AdoRoi Lead Nurturing Solution

AdoRoi for Manufacturers – Increase footfalls to your physical store, drive informed customer

AdoRoi’s proprietary solution helps in converting eye-balls (advertisements) to footfalls

For dealer/outlet based businesses such as Auto, Consumer Durables and Consumer Electronics where driving traffic to physical stores is of high importance and significant portion of the media budgets is spent to increase footfalls.

There are not many tools available to authentically demonstrate the efficacy of footfalls and closures by the media vehicle and advertisement.

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AdoRoi Media Optimization

AdoRoi Media Effectiveness & Optimization Solution


Changing Dynamics in Media Planning – Frequency Value Planning ushering a new era in Media Planning

Today marketers are increasingly challenged by the proliferation and complexity of the marketing communications and media landscape, measuring which media vehicle works and what does not work has paramount importance in the overall media planning exercise. Moreover, there is no accurate measure as to what value the marketer derives towards his objective for each media exposure.

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AdoRoi Web-Store Front

AdoRoi Decentralized Web-Store Front

AdoRoi’s decentralized web-store front is a one of its kind geo-spatial store front powering e-commerce for organized retailers and increasing footfalls to the physical stores for manufacturers.

AdoRoi’s Web-Store Front for Organized Retail

AdoRoi’s Store-front module can be deployed as a microsite on a company’s website such that a prospect’s intention for an e-commerce transaction is realized real time by connecting him to the nearest local dealer for fulfilment.

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fax: +1(650)433-5439

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