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Why AdoRoi?
Information Collection
- Automatically generates media code for each product, media and ad copy combination in the campaign
- Automatically sends the list of media codes to the Ad Agency. The media code is used by the customers to responding through Unified Communications
- Automatically identifies the product, media and ad copy the customer has seen, using the cited media code
- Identifies the customer location by:
- Asking the customer to key in their zip code or city/area name
- Comparing the customer’s mobile number sequence with our database
- Comparing the customer’s telephone number’s area code with our database
- Obtaining the latitude/longitude through supported telecom providers
- Can automatically ask a configurable set of questions to the customer using pre-recorded voice or texting, in order to reduce repetitive work in the call center
Assignment
- Notifies the customer of applicable offers in that region
- Forwards this lead to the customer’s nearest sales outlet/person
- System assigns more leads to best performing Sales outlets/personnel
- System maintains a threshold, so that a single outlet/person does not get overloaded with too many leads
Tracking
- Provides threaded conversations between Customer and Sales via Unified Communications.
- Enables sales persons to flag any lead (as interested, not interested, escalated, converted, etc) via Unified Communications.
- Increases collaboration among Teams by offering centralized communication between team leader and the team.
Analysis & Reports
- Analyzes performance of Campaigns based on Regions, Media, Ad Copies and Agencies and Products
- Analyzes performance of Sales Outlets/Personnel by:
- Measuring activity
- Measuring number of converted customers
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Banking, Finance, Mutual Funds, Credit Cards, Insurance Banking "Reach your customers wherever they are." Most of the banks take the help of proprietary processes and technology to launch innovative products to attract customers and stay ahead of competition. Banks have started using several methods to differentiate services and make them more attractive to customers. How to access remote area and promote services is one major concern for banks?
Finance "You must have mindshare before you can have market share" - Christopher M. Knight Financial institutions and investment companies wishing to survive in this decade must ensure that they are positioned as low cost operators along with being customer focused. They have to be highly responsive to changing customer needs and market conditions. With a shift in power to customers it becomes essential to have analytical tools to make the most of available voluminous data and provide added customer ‘touch points’.
"Let your customers tell you what they want." Emerging lifestyle trends amid a changing society has modified social and financial behavior. Insurance companies find themselves faced with many challenges to improve profitability, grow and compete. They have to find means to deal with demographic changes that are altering customer database. Concoct a proper mix of products and services to improve top-line growth and use advanced analytical tools which provides statistically sound, empirical analysis
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