Film Production Houses, Theater, Events, etc

Engage your customers with consistent convincing content.

The entertainment industry is poised for an exponential growth in the future.

The overall success of the entertainment industry is largely dependent on the revenues earned from sponsorships and ticket sales.

A large part of the expenditure is on advertisement through different mediums and print media accounts for almost 45% of advertising expenses, there is still no accountability for this expenditure. Advertisement campaigns, customer acquisition service has undergone a tremendous change in the last decade.

How to make this expenditure accountable? How to gain maximum out of these expenses?

AdoRoi is fully geared to provide an integrated ‘end-to-end’ solution to the entertainment industry.

AdoRoi marketing solution helps the companies to identify which media reaches the target customers, which advertisement has more impact and brings in maximum revenue and thus can optimize expenditure.

AdoRoi provides a wide array of performance measurement tools which not provides statistics on geographical location of potential customers but also provides facility to maintain a database for analysis and future planning of marketing strategies.

AdoRoi  helps in minimizing the response time to enquiries by providing leads realtime to the geographically closer agent thus reducing the sales cycle and increasing customer satisfaction.

Film Production Houses

You're working for a laugh that may or may not come six months later, but you're working in a vacuum at the time you are doing it. (Theodore Bikel )

Film production and distribution has a lot of money at stake. The film sells not only on the story line but also on the brand value of the actors. There are a lot of factors and labor of lot of people which goes in the making of a film. The profitability of the film depends on whether it becomes a box office hit or not.

All distributors make judgements about how popular their films could be, in order to decide how much money to risk on marketing. The publicity and promotional efforts for the film begins long before the release of the film. Whether the same pays or not can be known only on release of the film, that too only on the basis of the collections. How to make these campaigns more effective?  How does the distributor decide on the shows or release of the film?

• AdoRoi pinpoints the exact location or area which shows a positive response to the campaigns and maintains a database for future reference and planning of film release.
• Researches the engagement value of different film campaigns.
• Instant customer reach through SMS, IVR etc.
• Capitalizes on publicity/advertising opportunities by converting customer reactions to numbers.
• Helps predict box office performance from pre- release movie data.

AdoRoi is a powerful tool which can also be used to prompt reminders to customers who have shown interest in the film. Thus prior to the release itself complete location wise data is available of the anticipated response; hence the shows can be planned accordingly. Further it also reduces the cost of promotion.