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Why AdoRoi?
Information Collection
- Automatically generates media code for each product, media and ad copy combination in the campaign
- Automatically sends the list of media codes to the Ad Agency. The media code is used by the customers to responding through Unified Communications
- Automatically identifies the product, media and ad copy the customer has seen, using the cited media code
- Identifies the customer location by:
- Asking the customer to key in their zip code or city/area name
- Comparing the customer’s mobile number sequence with our database
- Comparing the customer’s telephone number’s area code with our database
- Obtaining the latitude/longitude through supported telecom providers
- Can automatically ask a configurable set of questions to the customer using pre-recorded voice or texting, in order to reduce repetitive work in the call center
Assignment
- Notifies the customer of applicable offers in that region
- Forwards this lead to the customer’s nearest sales outlet/person
- System assigns more leads to best performing Sales outlets/personnel
- System maintains a threshold, so that a single outlet/person does not get overloaded with too many leads
Tracking
- Provides threaded conversations between Customer and Sales via Unified Communications.
- Enables sales persons to flag any lead (as interested, not interested, escalated, converted, etc) via Unified Communications.
- Increases collaboration among Teams by offering centralized communication between team leader and the team.
Analysis & Reports
- Analyzes performance of Campaigns based on Regions, Media, Ad Copies and Agencies and Products
- Analyzes performance of Sales Outlets/Personnel by:
- Measuring activity
- Measuring number of converted customers
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"Authentic marketing is not the art of selling what you make but knowing what to make"- Philip Kotler  It is necessary to identify and understand the customer needs and create solutions that enhance satisfaction level of the customers, at the same time drive your business.
FMCG “Point of sale is where you reach 100% of your audience 100% of the time.“- Paul Hudson The FMCG popularly known as consumer packaged goods consists of goods which have relatively low cost and have quick turnover. Consumers generally buy these products without much thought as they are daily essentials. The profit for this sector comes from selling volumes. Branding and brand visibility is what most of the FMCG’s are engaged in. Almost 40% of the expenditure is on marketing and promotions. How does the company know whether its nationwide promotion is having the necessary impact?
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