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Why AdoRoi?
Information Collection
- Automatically generates media code for each product, media and ad copy combination in the campaign
- Automatically sends the list of media codes to the Ad Agency. The media code is used by the customers to responding through Unified Communications
- Automatically identifies the product, media and ad copy the customer has seen, using the cited media code
- Identifies the customer location by:
- Asking the customer to key in their zip code or city/area name
- Comparing the customer’s mobile number sequence with our database
- Comparing the customer’s telephone number’s area code with our database
- Obtaining the latitude/longitude through supported telecom providers
- Can automatically ask a configurable set of questions to the customer using pre-recorded voice or texting, in order to reduce repetitive work in the call center
Assignment
- Notifies the customer of applicable offers in that region
- Forwards this lead to the customer’s nearest sales outlet/person
- System assigns more leads to best performing Sales outlets/personnel
- System maintains a threshold, so that a single outlet/person does not get overloaded with too many leads
Tracking
- Provides threaded conversations between Customer and Sales via Unified Communications.
- Enables sales persons to flag any lead (as interested, not interested, escalated, converted, etc) via Unified Communications.
- Increases collaboration among Teams by offering centralized communication between team leader and the team.
Analysis & Reports
- Analyzes performance of Campaigns based on Regions, Media, Ad Copies and Agencies and Products
- Analyzes performance of Sales Outlets/Personnel by:
- Measuring activity
- Measuring number of converted customers
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(Education, Telecom, DTH, Real Estate , Media Subcription etc.) Selling a service is all about building a relationship as it is invisible.  The service industry entirely depends on the customer and his perception of the service provided. Customer engagement is most important. Providing good services makes the customer come back to you. However to engage a customer you need to respond quickly to his queries. In the current scenario the response to lead takes a long time as the lead takes a trip to the sales department and then to the dealer/frontliner who then respond to the lead. In this long winding process the intensity of the lead is lost.
Education No matter what your product is, you are ultimately in the education business. Your customers need to be constantly educated about the many advantages of doing business with you, trained to use your products more effectively, and taught how to make never-ending improvement in their lives. (Robert G Allen)
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