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Why AdoRoi?

Information Collection

  • Automatically generates media code for each product, media and ad copy combination in the campaign
  • Automatically sends the list of media codes to the Ad Agency. The media code is used by the customers to responding through Unified Communications
  • Automatically identifies the product, media and ad copy the customer has seen, using the cited media code
  • Identifies the customer location by: 
    • Asking the customer to key in their zip code or city/area name
    • Comparing the customer’s mobile number sequence with our database
    • Comparing the customer’s telephone number’s area code with our database
    • Obtaining the latitude/longitude through supported telecom providers
  • Can automatically ask a configurable set of questions to the customer using pre-recorded voice or texting, in order to reduce repetitive work in the call center

Assignment

  • Notifies the customer of applicable offers in that region 
  • Forwards this lead to the customer’s nearest sales outlet/person
  • System assigns more leads to best performing Sales outlets/personnel
  • System maintains a threshold, so that a single outlet/person does not get overloaded with too many leads

Tracking

  • Provides threaded conversations between Customer and Sales via Unified Communications.
  • Enables sales persons to flag any lead (as interested, not interested, escalated, converted, etc) via Unified Communications.
  • Increases collaboration among Teams by offering centralized communication between team leader and the team. 

Analysis & Reports

  • Analyzes performance of Campaigns based on Regions, Media, Ad Copies and Agencies and Products
  • Analyzes performance of Sales Outlets/Personnel by:
    • Measuring activity
    • Measuring number of converted customers

 

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+91-22-32558891, +91-9324724760
usa
Phone: +1(650) 690-8443
fax: +1(650)433-5439

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