Why AdoRoi?

Information Collection

• Automatically generates media code for each product, media and ad copy combination in the campaign
• Automatically sends the list of media codes to the Ad Agency. The media code is used by the customers to responding through Unified Communications
• Automatically identifies the product, media and ad copy the customer has seen, using the cited media code
• Identifies the customer location by: 
  • Asking the customer to key in their zip code or city/area name
  • Comparing the customer’s mobile number sequence with our database
  • Comparing the customer’s telephone number’s area code with our database
  • Obtaining the latitude/longitude through supported telecom providers
• Can automatically ask a configurable set of questions to the customer using pre-recorded voice or texting, in order to reduce repetitive work in the call center

Assignment

• Notifies the customer of applicable offers in that region 
• Forwards this lead to the customer’s nearest sales outlet/person
• System assigns more leads to best performing Sales outlets/personnel
• System maintains a threshold, so that a single outlet/person does not get overloaded with too many leads

Tracking

• Provides threaded conversations between Customer and Sales via Unified Communications.
• Enables sales persons to flag any lead (as interested, not interested, escalated, converted, etc) via Unified Communications.
• Increases collaboration among Teams by offering centralized communication between team leader and the team. 

Analysis & Reports

• Analyzes performance of Campaigns based on Regions, Media, Ad Copies and Agencies and Products
• Analyzes performance of Sales Outlets/Personnel by:
  • Measuring activity
  • Measuring number of converted customers

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